Keep in mind that your final audience list will likely be smaller than the total number of emails or mobile ad IDs (Android ad IDs) you originally uploaded as we match your customer list to people on Pinterest.

Include individuals that have exercised an option to opt out targeted advertising.

This includes lists that contain IDFA data.

Are based on user activity from an app or website on an iOS device.

Leave out any additional information you have, like names, phone numbers or physical addresses.

You can upload existing customers' emails or mobile ad IDs (MAIDs) through a single-column CSV file. Once complete, select your Budget & Schedule, Optimization & delivery and Ads.Below Audience, find and select your audience list.Click Targeting from the left-side navigation.Click New ad group from the left-side navigation.Click Ads at the top of the screen, then click Create ad.Note: Once you've created your audience, the audience size will update within 24 hours on the Audiences page in Ads Manager. To delete a site visitor audience, click the trashcan icon on the Audiences page. If you want to add a filter to your audience, click Add a filter.Enter the duration of days you want to track visitors from and optionally select to Include past traffic.Below Pinterest tags, select your Pinterest tag.Enter a Name and Description for your audience.Select Visitors who went to your site, then click Next.Click Ads at the top of the screen, then click Audiences.Log into your Pinterest business account.For pages, you might retarget visitors who have landed on specific URLs, like your checkout or confirmation pages. For events, you might retarget visitors who added a specific type of product to their cart but did not check out.

You can create a target audience based on one or more specific event tags on your site or based on one or more pages that people have visited on your site. Add the base code across every page on your site and add the event code to pages where you want to track the actions you care about.

To create visitor audiences, you need to set up the Pinterest tag. Visitor retargeting identifies people who have already visited your site and lets you retarget them on Pinterest.

Pinterest ads cost