In that case, you should test off-work hours like 7 p.m. Your results will likely be different-especially if your relationship with the audience is more business-to-consumer (B2C). We used those considerations to begin testing blocks of time and tracking when we received the most engagement. Do they check Instagram as soon as they get up? On their way to work? At work?

To find the best posting schedule on Instagram, our own social team considered our audience and what their typical day looks like.

Instagram explains on their blog that posts are ordered “based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.” Instagram moved away from the reverse-chronological feed, but timing is still important. “We find that time also works best on the weekends, but since we are a B2B brand, our Instagram strategy is weekday-focused.”

“There’s no doubt our community scrolls through Instagram during their lunch hour,” Hootsuite social media team lead Amanda Wood explains.

The best time to post on Instagram is from 12 p.m.

Does this mean off-work hours work best? After posting over 1,000 photos and videos throughout the day and night, the Hootsuite social marketing team found that… When people scroll through Instagram, they almost always do so on a mobile device. A well-timed post can lead to more likes, comments, shares, and click-throughs. Whenever your audience is most likely to see and engage with your great content. When is the best time to post on social media?

Times to post on instagram